QUEST

Web3 meets GenZ. Designing a landing page for an early-stage Web3 social startup.

The Challenge

How do you create a social platform from scratch that has catered designs for different communities? Quest Technologies Inc, a Web3 startup, wanted to find the answer.

My role was to design the landing page, as well as card designs for pilot communities that were being tested with beta users. Overall, I led the content strategy for this startup to gain its first user base.

(Wanna see it in action first? Check it out here!)

The Design

I designed an ID page for users who would want to see which personal information is public or private. Their profiles could be modified based on each community they were in. The dropdown menu was our way of clearly showing the user they could change their profile settings based on community.

I was also in charge of designing and writing copy for each of the community landing pages. Here’s one that I especially love: a community where folks with nut allergies can find restaurants that are safe to eat at. In collaboration the the dev team, the goal was to create a page that was fun, welcoming, and humorous (see the footer for a giggle).

Working with different communities meant developing designs that fit each community’s needs, with copy that attended to the potential user’s expectations. Copy was minimal and friendly to incentivize higher conversion rates.

Whether it was a community for beginner coders, gamers, folks with allergies, or organizations fighting workplace racism, this project’s challenge and resulting success was rooted in the ability to write with different users and subsequent voices in mind.

The Result

  • Developed seven community landing pages based on user needs and onboarding

  • Landed scout checks within 2 months of company inception

  • Began partnerships with organizations and Stanford alumni networks of 7K+ members within 3 months

  • Gained invaluable experience learning how to develop lean products for an early-stage startup, and collaboratively working with developers and executives to launch products efficiently.