DUX

A visual identity for an editing consulting company run by GenZ, for GenZ.

The Challenge

Dux Consulting LLC is an editing consulting company providing top-tier editing services from Stanford alums at an affordable price. With a market already crowded with competitors, how do you create a brand identity that stands out from the rest, especially to a GenZ target audience?

My role was to create a brand identity and web design for their launch.

(Ready to check it out? See the site here!)

• Shipped product from 0 to 1 while working multidisciplinary role of UX writer and Product Designer.

• Directly spoke to potential users, and had client-facing experience as an editor for the company.

• Gained over 2K followers on social media platforms within 2 weeks, including viral Tiktoks with over 10K views.